Forever 21

Forever 21 x Next Wave was a collaborative vision for emerging artists to showcase their work and talents through the means and resources of a global top fashion brand (Shillington School Class Assignment).

Project time frame: 2 Months

Tools Used: Photoshop, InDesign, Illustrator

Project Background: Larger brands have greater reach than smaller artists, thoughtmakers and creatives that often influence the trends and movements of the day. Forever 21 sought out to bridge the gap between creatives and brands by showcasing their works at an exhibition.


Summary: Before I started designing or planning out ideas, I began researching color palettes and poster design influences that would both be unique but married to Forever 21’s branding and image. I next spent time drawing and doodling ideas for abstract fonts, as well as brainstorming the name and identity for the event. After I decided upon a handmade font, I completed the design in Illustrator, InDesign and Photoshop.

Deliverables:
Poster Design 

Checklist:
Client work: No
Concept: Yes
Branding: No
Graphic Elements: Yes
Layout: Yes
Copywriting: Yes