Project Overview
Transforming Digital Presence
The old version of Ivory Holistic’s website had several issues that made it difficult for users to engage with the brand and take action.
Client
Ivory Holistics
Industry
Holistic Wellness
Timeline
4 Weeks
Solutions
UX/UI Design, Code, SEO
The Challenge
Outdated Digital Experience
The Problem
The old version of Ivory Holistic’s website had several issues that made it difficult for users to engage with the brand and take action. The layout was cluttered and inconsistent, blending e-commerce elements (shop, products) with unrelated content like event listings and booking copy that seemed out of place. Navigation lacked a clear hierarchy, making it hard for visitors to quickly find what they came for, whether products, services, or contact info. Some sections (like widgets on upcoming events) failed to load properly, leading to a poor user experience. Combined with mixed messaging around services and products, these problems reduced clarity and trust—ultimately limiting conversions and customer satisfaction.
Confusing structure that mixed product shop, events, and booking content without clear separation
Navigation that lacked intuitive organization and hierarchy
Frustrating user experience with loading errors in key sections
Messaging that blended unrelated services without clear value propositions
Design and layout that didn’t prioritize usability or mobile-friendly browsing
The Solution
The solution focused on simplifying the user experience, clearly separating services and products, and guiding visitors toward meaningful actions such as booking, shopping, or learning more. With a clean visual system and intentional structure, the new site now reflects the holistic nature of the brand while supporting trust, usability, and growth.
Clear information architecture that separates services, products, and education for easy navigation
Clean, calming visual design aligned with the brand’s holistic and wellness-focused identity
Mobile-first, responsive layouts that ensure a seamless experience across all devices
Improved performance and reliability, eliminating loading issues and broken sectionsStrong calls-to-action that guide users toward booking sessions, exploring products, or making purchases
Design Process
From Research to Launch
04
Development & Launch
The visual design for Ivory Holistic was crafted to evoke calm, balance, and trust while elevating the brand’s professional presence. Soft, neutral color palettes, gentle contrasts, and intentional white space created a soothing atmosphere aligned with holistic wellness values. Clean typography and consistent design elements improved readability and visual flow, while thoughtful imagery reinforced authenticity and care. Together, these choices produced a cohesive, serene experience that invites users to slow down, explore, and confidently engage with the brand.
01
Research & Discovery
The research and discovery phase focused on gaining a deep understanding of the brand, its audience, and how users interact with holistic wellness services online. This included evaluating the previous website to identify usability issues, clarifying core offerings, and understanding customer intent across shopping, booking, and education. Competitive and industry research helped define best practices, while stakeholder input shaped priorities and goals. These insights informed a clear strategy that ensured the new website aligned with user needs, brand values, and business growth objectives.
03
Visual Design
The visual design for Ivory Holistic was crafted to evoke calm, balance, and trust while elevating the brand’s professional presence. Soft, neutral color palettes, gentle contrasts, and intentional white space created a soothing atmosphere aligned with holistic wellness values. Clean typography and consistent design elements improved readability and visual flow, while thoughtful imagery reinforced authenticity and care. Together, these choices produced a cohesive, serene experience that invites users to slow down, explore, and confidently engage with the brand.
02
Information Architecture
The research and discovery phase focused on gaining a deep understanding of the brand, its audience, and how users interact with holistic wellness services online. This included evaluating the previous website to identify usability issues, clarifying core offerings, and understanding customer intent across shopping, booking, and education. Competitive and industry research helped define best practices, while stakeholder input shaped priorities and goals. These insights informed a clear strategy that ensured the new website aligned with user needs, brand values, and business growth objectives.
Key Features
Design Highlights
Mobile-First Experience
A mobile-first experience ensures fast loading, touch-friendly navigation, and clear content presentation, allowing users to easily browse, order, and engage on any device.
Product and Services
Ivory Holistic offers wellness services, holistic healing sessions, curated self care products, and educational resources designed to support balance and restoration naturally
Product and Services
Destiny’s Designed used UX/UI design to create intuitive, visually engaging experiences by aligning user needs with thoughtful layouts, clear interactions, and purposeful design decisions.
Results & Impact
Measurable Business Outcomes
70%
Significantly increasing brand visibility and online discovery.
45%
Growth in online revenue after website launch
55%+
New email subscribers through website sign-ups, strengthening long-term customer engagement and retention.
60%
Customers booked 185 wellness consultations and services directly through the website.
12.8%
Add-to-cart rate and an average 3:12 minutes time on page
40%
New customer reviews across Google and social platforms, improving credibility and local search performance.
