Graphic Design Basics

Graphic Design Basics gives business owners a confident understanding of the visual discipline behind every logo, layout, and piece of marketing material their business produces. From core design principles and typography to colour theory, file formats, and working effectively with designers, this guide covers everything you need to know — without needing to become a designer yourself. You'll learn how to brief better, give more useful feedback, and recognise design that works from design that merely looks good.